Title
Lottery Marketing And Incentive Pay
Report Type Final Report 
Date Published May 2012 
Publication Number 12-4 
Mandate
Online Availability
Report Presentation
Full Report in PDF format Full Report (1.5 MB) Presentation in PowerPoint format PowerPoint Presentation
Report Summary in PDF format Report Summary Print Version of Presentation in PDF format Print Version
Download free Adobe Acrobat Reader
Download free PowerPoint Viewer
Abstract
In 2010, the Legislature changed the primary beneficiary of Lottery revenue from school construction to higher education scholarships and early learning. The 2011-13 operating budget directed JLARC to analyze the impact on ticket sales caused by this recent beneficiary change, as well as the impact of advertising in general on sales. JLARC found that jackpot amounts and economic conditions were the strongest predictors of ticket sales in the last biennium, while advertising and the beneficiary change did not appear to have an impact on sales. In addition, JLARC reviewed Lottery’s incentive pay program for sales representatives and found that it is currently limited in size, and shares some similar characteristics with other state lotteries. JLARC recommends that Washington’s Lottery report to the Lottery Commission with a plan on how to evaluate and improve the effectiveness of its advertising budget in generating ticket sales. Both Lottery and OFM concur with this recommendation.
Author(s)
Analyst(s) Project Supervisor
Peter Heineccius 360-786-5123 John Woolley 360-786-5184
Stephanie Hoffman 360-786-5297    
Print Availability Request hard copy from the JLARC Publications Officer
Number of Pages 22 
Keywords Lottery, ticket, jackpot, beneficiary 
Category State/Local Government